How to Have Kick-Ass Ideas: Get Curious, Get Adventurous, Get Creative (What If)

"I am gobsmacked at how many people have commended this book. I wasn't sure if some of Barez-Brown's techniques for acquiring inspiration were actually a joke e.g talk to a friend, sleep, go for a walk, go to the pub, do the dishes!? Others were so abstract that it was almost impossible to get on his wave length e.g. "flower of focus".

His recommendation to "splurge" for inspiration is simply his rhetoric for "brainstorming" - just because he gives this technique a trendy word, it doesn't mean the technique is 'new', fresh or inspirational. Unbelievable.

I give this book 2 stars because the whimsical anecdotes about other people's business ideas (many - like Dyson's vacuum cleaner - unrelated to "?WhatIf!" workshops) are more inspirational than the techniques offered by Barez-Brown!"
~ Written on 2008-01-13

"I absolutely loved this book! Creativity is a bit of a currency at the moment but How to Get Kick Ass Ideas gave me loads of easy, practical techniques which I'm now using everyday. Great for blowing out the cobwebs! I buy it for all my boring friends."
~ Written on 2007-02-15

"At the start of the book when I read about the author I thought this book was going to be good, but instead I found it to be very average and not at all inspiring"
~ Written on 2006-05-21

"An excellent book that is creative in its approach, design and delivery. There are lots of ideas in here to stimulate and energise your own creative juices. I've also found it's brilliant for starting up conversations in coffee shops when left on the table beside you. People will comment, in my experience it's guaranteed!"
~ Written on 2006-03-28

"I really liked Chris Barez-Brown's book. It is very different to the usual American "How To" self-help book. Its basis is to not take your problems too heavily and seriously, but to approach them with a sense of humour and a creative mind set. It has lots of practical exersises and tips that really work and is written in a natural and funny style with lots of illustrations and colours. Chris helps you to understand yourself better and identify problems or wishes you have. But then, secondly, he helps you to actually GET there in an easy playfull way. I had lots of fun reading it and already changed a couple of things in my life to the better!!!"
~ Written on 2006-03-22