Unleashing the Ideavirus
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By: Seth Godin and Malcolm Gladwell
Format: Paperback
From: Hyperion
Pub. Date: September 2001
From: Hyperion
Pub. Date: September 2001
Product Details:
Catalog: Book
Release Date: 2001-10-10
Media: Paperback
Number Of Pages: 240
Ean: 9780786887170
Isbn: 0786887176
Catalog: Book
Release Date: 2001-10-10
Media: Paperback
Number Of Pages: 240
Ean: 9780786887170
Isbn: 0786887176
ABOUT THE BOOK
USER REVIEWS
"Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading."
~ Written on 2008-06-13
~ Written on 2008-06-13
"Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd recommend the read for any business owner or marketer looking for the answers to the question "how can I get people talking about my business without laying out a mint on traditional interruption advertising"
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can"
~ Written on 2008-04-21
Kirsty Dunphey, Author Retired at 27, If I can do it anyone can"
~ Written on 2008-04-21
"Book came on time, was in perfect shape and it was a at a great low price."
~ Written on 2007-07-25
~ Written on 2007-07-25
"
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.
---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection."
~ Written on 2007-06-08
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and re-read giving insight into the hows and whys of viral marketing. Due to the fast paced changes in our society, some of the examples may seem outdated since they involve companies in the early dot com era, but the messages are just as powerful and are not lessened in any way.
---*** THE BOTTOM LINE ***---
1. an easy, comfortable read.
2. this book came before many of the the "viral marketing", "word of mouth" books that tell the same things - learn from one of the original sources.
3. If you like general marketing books, this is a MUST have for your collection."
~ Written on 2007-06-08
"A very brilliant book. An open window on the markenting of the new century."
~ Written on 2007-01-11
~ Written on 2007-01-11