Health Behavior and Health Education: Theory, Research and Practice (Jossey Bass/Aha Press Series)

The groundbreaking first edition of Health Behavior and Health Education, published in 1990, provided a comprehensive and in depth analysis of health behavior theories relevant to health education.This completely revised second edition brings the most current information on developments in theory, research, and practice. Drawing from such fields as cognitive and organizational psychology, markeing, and communicationg, the editors explain the new, diverse factors affecting health behavior. They analyze a variety of theories and apply them to health promotion and education, exploring three different levels in each approach: individual, interpersonal, and group or community. In addition, the updated version addresses the challenge of making theory relevant and useful in populations with varied sociodemographic and cultural backgrounds.