Noni Juice: How Much, How Often, For What, 3rd Edition

"I was not able to tell this book was not new. I need to order a few more of the same books and I will order from this seller again."
~ Written on 2008-09-02

"A good health resource covering an array of suggestions to help improve your health and quality of life."
~ Written on 2008-03-15

"Attorneys General Curb
Claims for "Tahitian Noni"

On August 26, 1998, the Attorneys General of Arizona, California, New Jersey, and Texas announced a multi-state settlement with Morinda, Inc., a multilevel company headquartered in Linden, Utah. The states had charged that Morinda had made unsubstantiated claims in consumer testimonials and other promotional material that its "Tahitian Noni" juice could treat, cure or prevent numerous diseases, including diabetes, depression, hemorrhoids and arthritis. Such claims rendered the beverage an unapproved new drug under state and federal food and drug laws and should not have been sold until it received approval. Under the terms of the agreement, Morinda must:

* No longer make drug claims, or claims that the product can cure, treat, or prevent any disease until "Tahitian Noni" is approved and cleared for those uses by the U.S. Food and Drug Adminstration.
* Not make any other claims, whether health claims or others, regarding the benefits of "Tahitian Noni" unless such claims are true and the company can substantiate the claim by reliable scientific evidence.
* Not use testimonials which imply that the advertised claimed results are the typical or ordinary experience of consumers in actual conditions of use, unless Morinda possesses and relies upon adequate substantiation that the results are typical or ordinary.

In addition, Morinda must refund to any consumer who requests a refund in writing, the full purchase price paid for the product. The agreement also calls for Morinda to pay $100,000 for investigative costs.

Regulatory Action in Finland
Press Release: November 23/30, 1998
Temporary ban on sales of NONI fruit juice from Tahiti

In its decision (E 27/216/98) of November 26, 1998, the National Food Administration has banned the importation, exportation, trade stocking, offering and all other supplying, of the fruit juice marketed under the name of NONI until such time as the brochure which must be supplied in conjunction with sales, and other information, has been corrected in accordance with the Food Act and the regulations legislated on the basis of this Act.

NONI fruit juice is sold throughout Finland by means of network marketing, and in conjunction with sales of the product claims associated with health, and pharmaceutical information on the foodstuff, are systematically presented which are prohibited under section 6 of the Food Act. In the material in the brochure connected with sales, reference is made to the effects of the product in regard to the prevention of illnesses, their treatment and cure by, among things, listing the complaints that NONI has been shown to relieve. Among the complaints listed are HIV, cancer, diabetes, rheumatism, blood pressure, cholesterol, psoriasis, allergies, heart rhythm abnormality, chronic inflammation, and aching joints. To prevent any possible side-effects of NONI fruit juice, the brochure even urges people to reduce the dosage of prescription medicines. The information given in the brochure in conjunction with marketing, and other information, is also to be considered misleading to the consumer, since an impression is given of the nature of the product and its properties leading one to believe that the product is a medicine, not a food.

In addition to the brochure material contravening the Food Act regulations, the product contains a food ingredient from a plant (Morinda citrifolia) the utilization of which in the EU has thus far been extremely slight. Thus, it is possible that the ingredient is a novel food complying with the Novel Food Regulation (258/1997) which should have been brought on to the markets in a way compliant with stipulated procedures.

After careful deliberation, the National Food Administration has decided that protecting the consumers' health and economy from misleading marketing calls for immediate steps to be taken in regard to banning the sale, marketing and importation of this product.

For the lifting of the temporary ban the National Food Administration orders the importers, vendors and marketers responsible for the product to rectify the brochures and other information used for marketing and selling so that these no longer portray health effects contrary to the Food Act regulations according to which the product would have effects preventing, treating or curing illnesses. For supervising adherence to the regulations, information is required to be supplied to the National Food Administration on entrepreneurs and persons acting as network vendors, marketers and importers for the product. The National Food Administration also directs the parties responsible to determine whether the product is a novel foodstuff compliant with the Novel Foodstuff Regulation.

Further information:

* Chief Inspector Jorma Pitkänen, National Food Administration, tel. 358-(0)9 7726 7620

* Barrister Hanna Brotherus, National Food Administration, tel. 358-(0)9 7726 7603
* Manager Kalevi Salminen, National Food Administration, tel. 358-(0)9 7726 7600

For Aditional Information

* Article about Tahitian Noni (link to another Web site)
* FDA warning letter to Bedessee Sporting Goods (9/15/00)
* FDA warning letter to Web Dreams Design (10/26/00)
* FDA warning letter to NPS Performance Marketing (5/6/02)
* FDA warning letter to Lifestyles Nutrition (5/6/02)
* FDA warning letter to Noni Juice Sales (5/6/02)
* FDA warning letter to Hawaiian Island Noni (7/31/02)

News Index ||| Quackwatch Home Page

This page was revised on September 12, 2002."
~ Written on 2005-08-10

"This is the book that all "Jump on the Bandwagon" sellers of Noni Juice reference to push their "better" versions of the Original Noni Juice company called Tahitian Noni International. In truth, this book actually rates somewhere in the 3 to 4 star rating for its contribution to the study of the Noni fruit. However, I decided to give it the lowest rating available due to its exploitation by companies that cite this book as their only source of scientific "evidence." And, to advise you, and all those that read reviews, to be aware of companies that practice this shameless tactic. Nonetheless, this has always been the procedure that imitators desperately resort to in their efforts to make a buck! As a matter of fact, these other companies that sell "better" versions would not even exist if it were not for the original researchers at Tahitian Noni International! With this in mind, consider the following in your search for Noni Juice and the benefits that it may contribute to not only your health, but the health of your entire family. First, know that the most outrageous lie that one "Jump on the Bandwagon" seller is circulating around the internet is the false, unsubstantiated claim that "Juice Blends" are somehow inferior! This is a prime example of imitator companies that I referred to previously above that have absolutely no scientific research behind them to make this, or any other claim! Again, they just take a few concepts from this book, and make-up the rest. If they, or any of the countless other "Jump on the Bandwagon" Noni Juice sellers had the funds to actually do one speck of research or development, they would know that scientists have proven that adding small amounts of grape and blueberry juice to the Noni actually enhances the performance of the enzymes that circulate in our bodies! Nonetheless, they cannot reproduce this original Noni Juice from Tahitian Noni International because this formula, and even its bottle, are patented!
Last, know that the author of this book, Dr. Solomon, was also using the Original Noni Juice developed by Tahitian Noni International to conduct his studies even though the "Band Wagon Jumpers" won't admit to this fact. By the way, Dr. Solomon never had his medical license revoked for any reason.
"
~ Written on 2005-03-13

"Dr. Neil Solomon not only lost his license, but is also under an agreement to never practice medicine or give medical advice, so now he pushes quack cures like Noni Juice which is distributed via the internet and through multi-level marketing.

Noni juice companies use this so-called "guide" in order to promote their useless products and Solomon is actually the official physician of the "International Noni Communicatiion Council" and is hardly an impartial scientist.

Looking for sound medical advice in this waste of paper is like asking the meat marketing board for a vegetarian recipe."
~ Written on 2004-03-10